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	<title>Hello.</title>
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	<link>http://kendallross.wordpress.com</link>
	<description>News &#38; commentary from Kendall Ross Brand Development + Design</description>
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		<title>Hello.</title>
		<link>http://kendallross.wordpress.com</link>
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		<title>&#8220;Multi-tier Branding&#8221; &#8211; the middle isn&#8217;t as bad as we all thought it was&#8230;.</title>
		<link>http://kendallross.wordpress.com/2011/06/22/multi-tier-branding-and-how-the-middle-isnt-as-bad-as-well-thought-it-was/</link>
		<comments>http://kendallross.wordpress.com/2011/06/22/multi-tier-branding-and-how-the-middle-isnt-as-bad-as-well-thought-it-was/#comments</comments>
		<pubDate>Wed, 22 Jun 2011 18:00:27 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[Consumer Research]]></category>
		<category><![CDATA[Design Commentary]]></category>
		<category><![CDATA[Package Design]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=544</guid>
		<description><![CDATA[Packaging World Magazine recently invited David Kendall to comment and review the current state of multi-branding in the grocery aisles. Watch the short video and find out why the middle isn&#8217;t as bad as we all thought it was. Filed under: Branding, Consumer Insights, Consumer Research, Design Commentary, Package Design, Press<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=544&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kendall Ross</media:title>
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			<media:title type="html">DK Headshot Color</media:title>
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		<title>Recognition for Design that Fits like a Glove</title>
		<link>http://kendallross.wordpress.com/2011/04/19/recognition-for-design-that-fits-like-a-glove/</link>
		<comments>http://kendallross.wordpress.com/2011/04/19/recognition-for-design-that-fits-like-a-glove/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 15:49:30 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Awards + Recognition]]></category>
		<category><![CDATA[Package Design]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=529</guid>
		<description><![CDATA[One of the package design programs our office developed for Wells Lamont's line of hi-performance work gloves recently was recognized with a Gold Award for Packaging from the National Retail Hardware Association. The award-winning design extends the structure of a product hang tag into a 3D  form by incorporating a die-cut logo revealing the bright yellow interior of the dimensional hang tag. The rough and tough nature of the work gloves  is further expressed with spot varnish nicks and scratches, industrial design cues and embossing to simulate stamped metal.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=529&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Kendall Ross</media:title>
		</media:content>

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			<media:title type="html">WL_hi-perf_glove2</media:title>
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			<media:title type="html">Gold Award2</media:title>
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		<item>
		<title>When Worlds Do Not Collide: The Real Retail Gap</title>
		<link>http://kendallross.wordpress.com/2011/04/13/when-worlds-do-not-collide-the-real-retail-gap/</link>
		<comments>http://kendallross.wordpress.com/2011/04/13/when-worlds-do-not-collide-the-real-retail-gap/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 20:00:40 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Customer Experience]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=516</guid>
		<description><![CDATA[No really, if you are an agency principal or strategist you’ll want to read this, all the way to the end. Some things we write create a huge amount of buzz-they always will. Others are intended to strictly inform, provide perspective or give insight to a current trend. However, in this case I’m reaching into the ol’ common sense bucket. In fact, if I was to mention I’m writing about social networks or why Groupon is a brand risk everyone in the office would jump in with ideas, opinions and buzz words to use. But writing about a rather overlooked and somewhat commonsense topic such as innovation within an actual bricks and mortar store, well…radio silence…check for pulse…did someone forget to refuel the DeLorean? But stick with me here, we’ll get to cover new media, don’t worry.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=516&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Kendall Ross</media:title>
		</media:content>

		<media:content url="http://kendallross.files.wordpress.com/2011/04/retail_gap.jpg" medium="image">
			<media:title type="html">retail_gap</media:title>
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		<title>Double secret probation: A university re-brands…badly.</title>
		<link>http://kendallross.wordpress.com/2011/04/05/double-secret-probation-a-university-re-brands%e2%80%a6badly/</link>
		<comments>http://kendallross.wordpress.com/2011/04/05/double-secret-probation-a-university-re-brands%e2%80%a6badly/#comments</comments>
		<pubDate>Tue, 05 Apr 2011 21:14:28 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Brand Identity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Design Commentary]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=493</guid>
		<description><![CDATA[First they dropped a whole truckload of fizzies into the varsity swim meet. Then they delivered medical school cadavers to the alumni dinner. And now in the midst of a severe financial crisis, they undertook an expensive and time consuming re-positioning and branding initiative. So, who are they? Well the fizzies and the cadavers were the work of our friends at Delta Tau Chi also known as Animal House. As for the branding initiative? That was spearheaded (or manhandled) by Bruce Shepard, the new president at Western Washington University possibly with the assistance of Dean Wormer and Niedermeyer given its boneheadedness.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=493&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Kendall Ross</media:title>
		</media:content>

		<media:content url="http://kendallross.files.wordpress.com/2011/04/animal-house-deltas.jpg" medium="image">
			<media:title type="html">animal-house-deltas</media:title>
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			<media:title type="html">deanwormer</media:title>
		</media:content>

		<media:content url="http://kendallross.files.wordpress.com/2011/04/nbcuniversal-logos.jpg" medium="image">
			<media:title type="html">NBCUniversal logos</media:title>
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			<media:title type="html">rand-ups-logo</media:title>
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		<media:content url="http://kendallross.files.wordpress.com/2011/04/wwu_logos.jpg" medium="image">
			<media:title type="html">wwu_logos</media:title>
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		<media:content url="http://kendallross.files.wordpress.com/2011/04/starbucks.jpg" medium="image">
			<media:title type="html">starbucks</media:title>
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		<title>A Tsunami of Aid</title>
		<link>http://kendallross.wordpress.com/2011/03/15/a-tsunami-of-aid/</link>
		<comments>http://kendallross.wordpress.com/2011/03/15/a-tsunami-of-aid/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 22:07:36 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Brand Aid]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=453</guid>
		<description><![CDATA[As you know, Japan was hit by the largest earthquake ever recorded on Friday, March 11th. The huge quake and devastating tsunami have left overwhelming damage to the country. Fortunately, our friends and families are safe, but many others have lost their families and homes.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=453&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kendallross.wordpress.com/2011/03/15/a-tsunami-of-aid/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Kendall Ross</media:title>
		</media:content>

		<media:content url="http://kendallross.files.wordpress.com/2011/03/hinomaru2.jpg" medium="image">
			<media:title type="html">hinomaru</media:title>
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		<title>Mo betta butter…please!</title>
		<link>http://kendallross.wordpress.com/2011/03/07/mo-betta-butter%e2%80%a6please/</link>
		<comments>http://kendallross.wordpress.com/2011/03/07/mo-betta-butter%e2%80%a6please/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 19:57:49 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Consumer Insights]]></category>
		<category><![CDATA[Consumer Research]]></category>
		<category><![CDATA[Customer Experience]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=436</guid>
		<description><![CDATA[Stick butter has been around almost as long as the butter churner. It seems that innovation in this category has stalled out with the butter tub, squeezable and spray butter. Yet, despite these so-called innovations, we still wrap four cubes in wax paper and stuff them into a box. How quaint.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=436&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Kendall Ross</media:title>
		</media:content>

		<media:content url="http://kendallross.files.wordpress.com/2011/03/butter-stick.jpg" medium="image">
			<media:title type="html">butter stick</media:title>
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		<title>Surviving the Creative Cage Match</title>
		<link>http://kendallross.wordpress.com/2011/02/23/surviving-the-creative-cage-match/</link>
		<comments>http://kendallross.wordpress.com/2011/02/23/surviving-the-creative-cage-match/#comments</comments>
		<pubDate>Wed, 23 Feb 2011 19:14:14 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Design Commentary]]></category>
		<category><![CDATA[Package Design]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=440</guid>
		<description><![CDATA[You may have received this call. You know the one. It begins, “Hi, we’re soliciting creative work for an upcoming redesign. We’d like to pay you for some creative thinking and concepts”. And so it goes, more or less. Some firms eagerly jump at these requests while others dread and despise these calls. However, let’s take a look at what’s behind these requests and see if we can uncover a little bit of insight into what’s driving these requests. I mean, why has this become such a hated approach?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=440&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kendallross.wordpress.com/2011/02/23/surviving-the-creative-cage-match/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Kendall Ross</media:title>
		</media:content>

		<media:content url="http://kendallross.files.wordpress.com/2011/02/cagematch.jpg" medium="image">
			<media:title type="html">cagematch</media:title>
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		<title>Testing&#8230;testing…1, 2, 3: Let’s go shopping…virtually.</title>
		<link>http://kendallross.wordpress.com/2011/02/08/testing-testing%e2%80%a61-2-3-let%e2%80%99s-go-shopping%e2%80%a6virtually/</link>
		<comments>http://kendallross.wordpress.com/2011/02/08/testing-testing%e2%80%a61-2-3-let%e2%80%99s-go-shopping%e2%80%a6virtually/#comments</comments>
		<pubDate>Tue, 08 Feb 2011 12:25:41 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Consumer Research]]></category>
		<category><![CDATA[Package Design]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=416</guid>
		<description><![CDATA[I hate tests. It’s a wonder I even made through school, but then again, I guess that’s why I gravitated towards the creative field. But, alas, I still can’t rid myself of tests. However this time, I’ve taken to giving them rather than taking them - it’s a whole lot more rewarding. Here’s an example. A recent club store package design project allowed us to partner with the San Francisco based research firm, Socratic Technologies to analyze and test consumer perceptions of current, new and competitor packaging utilizing their online research tool.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=416&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Kendall Ross</media:title>
		</media:content>

		<media:content url="http://kendallross.files.wordpress.com/2011/02/club_store.jpg" medium="image">
			<media:title type="html">club_store</media:title>
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		<media:content url="http://kendallross.files.wordpress.com/2011/02/vshelf_withdesign1.jpg" medium="image">
			<media:title type="html">Vshelf_withDesign1</media:title>
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		<media:content url="http://kendallross.files.wordpress.com/2011/02/mpc_grouped_set1.jpg" medium="image">
			<media:title type="html">MPC_Grouped_Set</media:title>
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		<title>POP: Power of Persuasion</title>
		<link>http://kendallross.wordpress.com/2011/02/03/pop-power-of-persuasion/</link>
		<comments>http://kendallross.wordpress.com/2011/02/03/pop-power-of-persuasion/#comments</comments>
		<pubDate>Thu, 03 Feb 2011 16:30:30 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[In-Store]]></category>
		<category><![CDATA[Package Design]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=402</guid>
		<description><![CDATA[It’s always nice to create a package design program. It’s even better when we can also extend that design further into the in-store experience. As part of the launch of a new lines of work gloves, Wells Lamont needed a flexible in-store display program for both specialty and large format store environments. The result was a system of tabletop, floor and hanging units, each reflecting the design look and feel established on the glove tags.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=402&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://kendallross.wordpress.com/2011/02/03/pop-power-of-persuasion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="" medium="image">
			<media:title type="html">Kendall Ross</media:title>
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			<media:title type="html">WL-HiPerformanceDisplay1</media:title>
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			<media:title type="html">WL-HiPerformancePod1</media:title>
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		<media:content url="http://kendallross.files.wordpress.com/2011/02/gripsgold_display1.jpg" medium="image">
			<media:title type="html">GripsGold_Display1</media:title>
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			<media:title type="html">WL-Display1</media:title>
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		<title>Lather, rinse, repeat: Is the so-called “repeatable experience” really worth repeating?</title>
		<link>http://kendallross.wordpress.com/2011/01/27/lather-rinse-repeat-is-the-so-called-%e2%80%9crepeatable-experience%e2%80%9d-really-worth-repeating/</link>
		<comments>http://kendallross.wordpress.com/2011/01/27/lather-rinse-repeat-is-the-so-called-%e2%80%9crepeatable-experience%e2%80%9d-really-worth-repeating/#comments</comments>
		<pubDate>Thu, 27 Jan 2011 19:08:27 +0000</pubDate>
		<dc:creator>Kendall Ross</dc:creator>
				<category><![CDATA[Design Commentary]]></category>

		<guid isPermaLink="false">http://hellokendallross.com/?p=395</guid>
		<description><![CDATA[I’ve listened to many management consultants trot out the “repeatable experience” as a desired go-to strategy for agencies. They go the great lengths to describe the power of repeating the same processes over and over again. They say that you can’t survive unless you focus on that one single nugget that you do well and nibble it to death. They even say that you should fold it into your tagline.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=kendallross.wordpress.com&amp;blog=482602&amp;post=395&amp;subd=kendallross&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kendall Ross</media:title>
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			<media:title type="html">Lather</media:title>
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